Most tradespeople I speak to got their current site built years ago or never got one at all because they relied on word of mouth and a Facebook page. That worked for a while. But more and more customers now search “electrician near me” before they ask a neighbour, and if you’re not there, a competitor is.
What a Trade Website Actually Needs
Your service area is clearly stated. If you cover Bracknell, Wokingham and the surrounding areas, say so on every page, not just the contact page. This is what tells Google and your customers where you work.
A phone number they can tap. Most people looking for a trade are on their mobile, often in an emergency. Make the click-to-call button visible without scrolling.
Real photos of real jobs. Stock photos of a man in a hi-vis vest holding a clipboard don’t build trust. Photos of your actual work do.
Reviews, front and centre. Trade decisions are trust decisions. Pull your Google reviews onto your homepage so people don’t have to go looking for proof you’re any good.
Clear service pages. “Boiler installation”, “emergency call-outs”, and “rewiring” should each have their own page if you offer them, not be buried in one paragraph on your homepage. This also helps you rank for the specific jobs people are searching for.
An easy way to get a quote. A short form beats a long one. Ask for the essentials: name, number, and job type, and follow up yourself.
The SEO Angle
Local search is everything for trades. Terms like “emergency plumber Bracknell” or “electrician near me” are what get you booked, and they rely on your website, your Google Business Profile and consistent business details all lining up. A site with no local content is invisible for these searches, no matter how good the work you actually do.
Why It’s Worth Getting Right
A trade website isn’t a brochure; it’s a booking tool. Every day it’s out of date, hard to use on mobile, or missing from local search results, and a job goes to someone else. Get it working properly once, and it keeps generating enquiries with no extra effort on your part.
If you’re a tradesperson in Berkshire looking to get found by more local customers, get in touch and let’s talk about what your site needs.
